Building a brand
Slimrock was a private labelling product, where the aim was to capture market percentage in the phone accessory space. The project involved working with suppliers overseas to manufacture a product that was better than the current market, and develop a brand that stands out.
Market Research
Understanding the market was essential for success to ensure that the product would be profitable and there is longevity in the market. Extensive research was put in to not only understand what the trend was, but who our competitors were.
Product Development
When developing the product, it was important that we accessed our competitors and provide value they were not. Slimrock products were going to be different by providing edge-to-edge support on screen protectors, using high quality tempered glass and comprehensive installation equipment. This was something that was lacking from the current market.
Best Seller on Amazon
Our go to market strategy was to get listed on selling platforms before specific product launches, and providing samples to key testers to start building traction. This in combination with marketing we were able to create strong market presence and become Amazon’s best seller in each category.