I was apart of a team that developed the collateral for one of City Beach’s summer campaigns. The campaign consisted of building social marketing and point-of-sale designs following a common theme.
City Beach strongly advertised on all social media platforms, including facebook and instagram. My role was to create a series of 10 second ads that would showcase the designer range for the campaign.
Point of sale marketing was another important way City Beach advertised their promotions. The aim was to create attraction in the stores through marketing material that was aligned.