The main goal of the Passionist Retreat Team is to spread their mission across all of Australia. This involved growing the team and marketing to new states and territories at the right time. Fortunately, through a successful marketing campaign the team has seen growth year to year.


One of our most effective tools to engaging with schools happened to be email marketing to decision makers. Through email marketing at specific times during the school year we were able to capture schools when they were planning retreats for their next year.
The Passionist Retreat Team had an audience that consisted of people in ministry, students and teachers. The strategy for social media was to spread awareness of the values of the team, share insights of the teams progress and let people know that the team is active in the community.
Creating effective sales material is about understanding the customer journey and asking how you want to impact it.
By bringing a range of school testimonials, rich content and designed infographics, we built a site that communicated the services and values that the retreat team held. The website’s purpose was designed to be the starting point for schools to get in touch with us.
